December 2, 2010

Shop Vac (kinetic typography animation)

This kinetic typography music video incorporates familiar brand shapes without really stepping on the brands themselves. Adobe people noted it, as it was created using Adobe Illustrator, Photoshop, After Effects, Premiere and Toon Boom Animate. A labor of love by Jarrett Heather, it took somewhere between 500-1000 hours to finish.

For tutorials and other examples, see Kinetic typography as storytelling.

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