Howcast, a how-to video service akin to WonderHowTo and Instructables, is running a How-To Video Challenge through their Emerging Filmmakers Program. They're asking filmmakers, video artists, and DIYers to come up with fresh & original approachs to remake the how-to video, etc. for cash and notoriety. Here's a video blurb:
Update: Ikan is sponsoring a similar contest, the 1st “wish I had an Ikan” short film competition. Entries are due August 1st, so practice your product placement skills!