Layers Magazine has a video tutorial that shows you how to make text with a chrome look in AE. Author J. Schuh uses the layer context menu to enable Layer Styles > Show All on text. He selects Inner Shadow, Bevel and Emboss, Satin, Color Overlay, and Gradient Overlay (adjusting just the last style). Then he draws a wave in the Curves filter on an Adjustment Layer.
In a previous tutorial, Chrome Logo in After Effects CS4, Schuh animated similar text with the Light Sweep filter and a 3D move.