September 20, 2007

The uses of PR video

News Videographer ponders the uses of PR video now easliy available on the web.

Update from comments by News Videographer: Video news releases or VNRs (also referred to as fake TV news) are slippery. I think those pieces should be acknowledged if used for more than free stock footage. But I haven't thought deeply beyond pondering things like the Sourcewatch article.

3 comments:

Angela Grant said...

Do you have any thoughts about it?

Rich said...

It's slippery. I think those pieces should be acknowledged if used for more than free stock footage. But I haven't thought deeply beyond pondering things like the Sourcewatch article.

Angela Grant said...

Yes, disclosure is always the best bet when you're walking the line of ethical trouble. Just standing on the right side is another option.