"It’s the ecosystem around FCP that changed it from an amateur DV editing software into a viable professional product. On the other hand, if you are working in news, then it’s more likely to be Avid than Final Cut. The main reason is the robustness of Avid’s news and shared storage solutions. Plus direct, professional support from the company, not a reseller.
In the case of Avid, Adobe and Apple, part of the business model is the suite of software that comes in the whole retail package. Avid Media Composer is typically considered as just the editing application, but in fact, the retail (boxed) version includes the Production Suite of 3rd party applications (Squeeze, BCC filters, Avid FX, Avid DVD and SmartSound). Although the emphasis is on Media Composer, this bundle offers you much of the same functionality as Apple Final Cut Studio or Adobe Production Premium CS5.The other software is part of what people have built their businesses around. For example, design with Photoshop, build motion graphics with After Effects or Motion, color grade with Color and author with DVD Studio Pro, Encore or Avid DVD. All of these revenue streams factor into the decision of which way to go, aside from the simple choice of which editor to use. Swapping out the core platform is not a decision most owners take lightly in a challenged economy."