John Dowdell notes advice from BBC interactive for in-page video attractiveness, while HD for Indies considers Making Content for the iPhone.
And it looks like Apple might be adding Flash to the iPhone according to the WSJ; see Next iPhone generation will support Flash. There's also plenty of other iPhone developments, like the free iPhoneDevCamp held at Adobe in San Francisco the weekend of July 6, Apple on Optimizing Web Applications and Content for iPhone,and The AIR iPhone an AIR application that could possibly for fun be ported to FlashLite to work on cheap handsets.
Update: 8 Coolest iPhone Apps at iPhoneDevCamp plus iPhoneDevCamp Walkthrough.
Update 2: No BS iPhone Review from Gizmodo via HD forIndies.