Advice from a TechCrunch writer on communicating product information with concise video intros is in a recent post, The Underutilized Power Of The Video Demo To Explain...
The comments on this article go farther and discuss strategy and examples, like videos by Say It Visually! and Common Craft, who explained Google Docs in 2007:
Update:In a related vein for visualization see The New Mediators.
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