Despite Steve Jobs e-mails saying "No worries. FCP is alive and well" and "Next Final Cut Studio Will Be Awesome", over on PVC Allan Tépper thinks that The exodus from Final Cut Pro to Adobe Premiere CS5 has begun.
An exodus of Biblical proportions could be slow in coming -- after all A.C.E. editors aren't targeting Premiere -- but there already are numerous reports of people testing the boundaries of what's possible with Mercury engine CUDA playback. Here's Allan:
"NAB 2010 came and went without a word from Apple regarding the potential future of Final Cut Pro and Final Cut Studio. Apple’s complete silence on this topic seems to indicate that Apple is much more focused on the consumer market, especially their mobile devices, and no longer on professional applications and hardware. ... Based upon private e-mails and conversations with editors yesterday, the exodus from Apple’s Final Cut Pro to Adobe’s Premiere CS5 for many began yesterday.
In the next few days and weeks, you’ll find audio interviews, both with editors who have made the switch from Final Cut Pro to Premiere CS5, and with Adobe officials who will describe the product, and answer my unusual questions."
Like Allan, AE Portal News & AE Portal do not receive sponsorship from any of the manufacturers mentioned, although they are welcome to do so!