Adobe TV is hosting the video below from Adobe's XD Inspire RIA magazine, Transforming the Magazine Experience with WIRED:
"Built on Adobe AIR and developed with Condé Nast, the tablet prototype we showed during TED... Adobe and WIRED magazine introduce a new digital magazine concept that provides an immersive, interactive content experience for readers and innovative possibilities for advertisers...
There's more at the blog Adobe Digital Publishing. Other demos can be found in the recent AEP post Video in magazines of the future + Apple's Tabula Rasa.
Update: see also iPad e-Books Have No Part in Adobe’s Story from jkOnTheRun.