August 21, 2008

Future fiefdoms: psychological profiling on the Web

This really makes me... uhh?

CNET's Elinor Mills notes new research in Psychological profiling on the Web:

'Inspired by the site The dashboard looks at the stream for expressions of emotion in real time and uses colors to indicate different emotions. ...But our own comments about our mental state can also be very revealing, to friends and enemies alike, said Dhanjani. He foreshadowed his research on his blog last month and elaborated on it in several subsequent interviews with CNET News. ..."It's almost like it gives other people the power to play God and glean what's happening inside your head," Dhanjani said. "I can see implications for economics, business, and psychology."

And I thought behaviorally targeted ads were scary!'

See tags advertising and propaganda for more.

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