Tracking your every move is also free, but I digress...
The SxSW 2008 Insider's Guide was built with Ning, an online service where you can create, customize, and share your own social network for free. Ning staff includes Marc Andreessen (of Mosaic/Netscape fame) who explained some of the technology and partners behind Ning in articles (1, 2) and posted the video below. Ning already has a challenger in KickApps, which aims to appeal more to organizations.
Ning uses OpenSocial by Google, which "provides a common set of APIs for social applications across multiple websites. With standard JavaScript and HTML, developers can create apps that access a social network's friends and update feeds."
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