As momentum for internet delivery of TV and movies builds, it's clear there's a lot of money and basic rights at stake in the writers' strike. But there are more than a few uncertainties. Reel Pop notes and quotes a Shelly Palmer post on media business site JackMyers.com:
"Who in their right mind thinks that the 'number of video streams per quarter is a readily ascertainable number.' First of all, what is a stream? Is it defined as an open socket between a server and a client? What if the stream is peer-assisted? Does that count? How about progressive downloads that are abandoned before they are viewed in their entirety? Are they considered downloads or streams? What about downloads? Do they count? How about off network plays of previously downloaded material that actually has a reported playcount? Wait … there’s more. How about VOD streams over closed IPTV networks? That’s what the cable industry is about to turn into – technically every one of those plays is a video stream. Does it count if you stream data that updates creative on an HD-DVD or BluRay to change story arch or release additional material that creates a derivative work? I could go on for about thirty pages and not come close to creating a complete list."
Reel Pop has also covered aspects of online usage stats, noting that search for video is also important. Now for balance, here's an explanation of the groundbreaking new deal put in a way writers can understand: