YouTube's live video is March Madness in Silverlight +

NewTeeVee reported that YT's live video coverage of March Madness is displayed through Silverlight, with the same embed UI and quality as/from CBS Sports. See March Madness! YouTube Gets Live Video Via Silverlight.

And Coke Zero wants you to, umm, taste the madness.

Update: Check out Alex Zambelli’s blog and Ben Wagonner (at Microsoft awhile now) who gives you some details on the March Madness web video, the Silverlight player powering it, and resolutions and data rates used. Via Andy Beach, now at Inlet, which is the first company to make use of Microsoft’s Smooth Streaming initiative.

AIR and its implications for video

Beet.TV has an interview on AIR and its implications for video with Ryan Stewart, a Rich Internet Application Evangelist for Adobe. Beet.TV has more from the Adobe Engage conference, just scout around.



Apparently Microsoft's Silverlight will be in the spotlight next week. Silverlight 1.0 is primarily focused on video, and word is that the features management wanted could only be done now in Flash (which is often done on the Mac inside MS). That should change with Silverlight 2; see Scott Guthrie's blog post First Look at Silverlight 2 (beta release 1).

Update: there's more on this from Adobe VP David Wadhwani (and more analysis on Beet.TV and a 2007 overview in The Architecture of Flash):



Update 2: eWeek (3/3/08) talks to CTO Kevin Lynch about AIR and Open Source in Adobe Floating on AIR.