"This is a corporation that laid off 120 people in 2010, and 410 employees the year before that – 15% of its staff at the time. It was all a part of five rounds of Avid layoffs that took place between 2006-2009 alone, and a reflection of the company’s overall declining financial health.
Don’t forget that Avid’s product lines also span essential video editing and finishing systems (DS,Media Composer, Symphony Nitris). The VENUE live consoles are in the mix, as are a raft of popular audio brands that the company acquired over the years, notably M-Audio, System 5, and Sibelius. Clearly, none of these lines have been making enough of a difference to stop Avid from its ongoing advance in the wrong direction."
Update: from Walter Murch at a recent Final Cut event, followed by part of his presentation:
'If you didn’t use FCP, where would you go? “I’ve used Avid in the past, so I know it well. There are some very good things that Avid has, but I’m also curious about Premiere since I’m interested in technology.”'Seems like Adobe should introduce him to Premiere with a CUDA card.
Update: the full video of the Murch presentation is available.