Will Adobe address Joost Copycats?

TechCrunch asks Will Joost Address The Copycats? but will Adobe address them too in Adobe Media Player? Or will all the good stuff be under the hood for advertisers? I think Apple's movie player is still the best for users (global spacebar stop, frame advance with arrows, etc.), though many Microsoft-oriented engineers can't accept that. In the past some engineers even refused to make an up arrow raise a numeric value (not lower), because that was a "Mac" UI convention and not in Microsoft MFC!