September 20, 2007

The uses of PR video

News Videographer ponders the uses of PR video now easliy available on the web.

Update from comments by News Videographer: Video news releases or VNRs (also referred to as fake TV news) are slippery. I think those pieces should be acknowledged if used for more than free stock footage. But I haven't thought deeply beyond pondering things like the Sourcewatch article.

3 comments:

  1. Do you have any thoughts about it?

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  2. It's slippery. I think those pieces should be acknowledged if used for more than free stock footage. But I haven't thought deeply beyond pondering things like the Sourcewatch article.

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  3. Yes, disclosure is always the best bet when you're walking the line of ethical trouble. Just standing on the right side is another option.

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