There's a Squidoo post about changing the poster frame of a YouTube video (the middle frame), which was mentioned briefly by Web Video Doctor in 5 Tips to Increase Your Video Views.
Will Video for Food adds: "I actually work hard to ensure that my center frame is representative of the video since I know how important that thumbnail is to views. It’s a shame YouTube doesn’t allow creators to select their frame like Revver and Metacafe facilitate."
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